Start-up Business Plan

What does this your Start-up Business Plan include?

Five sections

  1. Executive Summary (3) pages
  2. Operations (4 pages)
  3. Market Research and analysis (up to 5 pages)
  4. Human Resources (1 page)
  5. Financials (8 pages)
    • Assumptions
    • Sales / Revenue Forecast, 1 year
    • Profit & Loss Statement by month, 1 year
    • Balance Sheet by month, 1 year
    • Break Even, Cash Flow Forecast by month, 1 year
  6. Marketing Strategy and Top Line Budget (2 pages)
  7. Appendices (6 pages)

For an additional fee ($170 + GST), up to another 8 pages depending on number of products and services which include:

  • Additional financials
    • Profit & Loss Statement by month, 3 years
    • Balance Sheet by month, 3 years
    • Break Even, Cash Flow Forecast by month, 3 years
  • Alternative “What if” Scenario Modelling
  • Extra charge – $115 (+ GST) for a 45–60-minute chat after receipt of your Business Plan where we can walk you through the Plan and answer any of your questions

Congratulations! And the very best of luck in your new venture. If your plan does not fit into one of the other categories that we have already got (e.g. specific plans for such as fitness and wellbeing, hair and beauty, RTO, or a tech start-up), then this is the Plan for you. I have started up, built, and managed three of my own businesses, as well writing Plans for 80 of Australia’s largest companies, and hundreds of small businesses including dozens of start-ups. You are an entrepreneur, and I’m here to help you.

The job that your Start-up Business Plan will help you do is:

  • Help you raise finance from a mate or relative or use your own money (not a bank or professional investor) See Bank Business Plan
  • Make sure you identify all the many ways to monetise your business, and different revenue streams.
  • Avoid risk.
  • Have a one-year set of top-line financials that will reassure you that your business will make money down the track.

How do I write a good startup business plan?

This is one of the most common questions we get asked as well as: what would be included in a business plan for a startup business?

Actually the answer is exactly the same as any other business plan, and you can download a sample plan here.

Where a startup business plan differs is in the definition of the competitors and the market as well as in your thinking on how to effectively communicate and talk to that market – if your idea is new, clever, disruptive, or revolutionary.

This is because existing competitors, market data, and consumers’ understanding of what you are selling will need to be more thoroughly understood than within a traditional business. And then your marketing strategy needs to factor those three aspects in, for your business to be successful quickly.

I also offer coaching on how to pitch and present your plan – you can rehearse with me.

Amada Medenilla
Amada Medenilla
David is amazing. The 48 pages business plan he and his team has prepared for my labour hire business is impressive. I highly recommend him to anyone who needs a business plan. He is very organized and easy to do business with. He is very accommodating and respond quickly to all my queries via email or phone.
Levi Nyabaro
Levi Nyabaro
Always on time and keen to detail. Very ready to listen and work as per your requirements. I recommend.
Rob Dobin
Rob Dobin
David experience and knowledge produced a clear and concise business plan that ticks all the boxes. David was extremally professional , took the time to walk me through the plan, and left me confident to start the implementation. Thank you David.
Romana - Katarina Čičko
Romana - Katarina Čičko
I had the pleasure of working with David - an incredibly knowledgeable and efficient professional who helped me craft my business plan. Their expertise shone through as they provided detailed and effective guidance. What stood out was not only their expertise but also their excellent customer service. They were prompt in their responses and happy to share their knowledge, making the entire process smooth and easy. Working with them was a delightful experience, and I wholeheartedly recommend their services to anyone seeking top-notch business support.
Angryface Transport
Angryface Transport
Very easy to do business with. Easy going, knowledgeable and professional report at the end.
Emaid Mustapha
Emaid Mustapha
I would like to thank SBP by Assent, David completed my company's business. It was great working with him as he was happy to answer any queries I had and very thorough explanations. It's a pleasure dealing with you and will highly recommend your services to others.
Alana Care Support Services
Alana Care Support Services
very good services.
Leila Nassutti
Leila Nassutti
Excellent work , very nice person and responsable . 100 % recommended
Junior Dzoma
Junior Dzoma
David was so professional and easy to work with. He produced a well-documented Business Plan for my business. It was well presented. I would not hesitate to recommend him to anyone in future. Loved your work.
christine bosire
christine bosire
It was great working with David and his Team, they had great wealth of knowledge, easy to connect with and developed an amazing Business Plan for us and were prompt with communication and also advice. Very happy with their service and highly recommend them.

Frequently asked questions about this Plan:

What is the total number of pages in this Plan?

29 pages

Do you have a Start-up Business Plan example or a Plan sample?

We do – because we’ve written dozens of them. Click here or see our Additional resources for sample Plan and more help for you.

What is the cost of this Business Plan?



Why is your Business Plan lower priced and has more pages in it than others?

We specialise in Business Plans so our team can work quickly because it has all the expected costs and expenses, ATO benchmarks, customer demand data and other info ready to analyse and put into your Plan. We subscribe to market research, so it’s provided to us in the right format for your local areas/market conditions for your Plan.

How many hours do you we spend on my Plan?

8 hours

What if I am not satisfied?

All our Plans are Guaranteed

TWO versions. One is for you to read, ask questions, and ask for changes, and the second version is the one for you to take to your Auditor

Need it yesterday?
Add Express Service!

All of our plans are satisfaction guaranteed.

If you are in anyway unsatisfied, please let us know and we will do whatever it takes to get you the plan you need.