By listening to this Podcast, you will learn: 

• The steps and process that we use when writing a Business Profile 

• A top-line view of our methods 

• If you decide to get help, the Podcast will help you understand which parts of Sections you may need help with and which you can do yourself – this should help you save time and money.  

One of the most common questions we get when people call about our business profile services is: what’s the process for writing a profile? 

The good news is—we have a clear process. But more importantly, we have the expertise. Writing a high-quality business profile requires four skill sets: 

1. Financial skills (usually from an accountant) 
2. Market research expertise
3. Critical and analytical thinking
4. Writing, formatting, and proofreading skills 

My team brings all of these together. Each of us works on specific sections of the profile, and I oversee the process to ensure everything integrates smoothly into the final executive summary. 

Every business profile is professionally written by myself and my small team. They’re also competitively priced so they won’t blow your budget. 

How we go about the discovery step 

Once you buy a business profile from us, we begin with two simple steps: 

• A 10-minute questionnaire to gather basic information 

• A 30–45-minute chat to understand your business, why you need the plan, and what data we should gather for you 

Sometimes clients provide most of the information themselves. Other times, we collect 90% of it. Either way works fine—we’re fully equipped to do the research. 

Research analysis for a Business Profile 

Research analysis involves gathering and analysing the necessary information OR providing it if you don’t have it, such as: 

• Your and your team’s background 

• Your products, services and what’s good, or different vs your competitor’s 

• Your clients and customers 

• Your mission, vision, values 

• SWOT analysis content 

• Your governance, licences, certs and registrations (we provider a list these if you don’t have them)… 

• …and any content you don’t need that we can provide to make your Profile, pop 

This ensures your business profile not only attracts investment or helps you secure a lease but also serves as a powerful ongoing Business Planning tool to grow your business. 

Designing and writing your Business Profile document 

The Podcast will talk about the importance of allowing time to do two drafts. A good Business Profile needs to hang together well and the different Sections need to support each other and all make sense once read in one go. This will help it put you and your business in the best possible ligh. t The Podcast talks about this in more detail but briefly, when you are reviewing the first version of your Profile, you should be looking to have or improve: 

• Clear written content 

• Charts, pictures, and graphs 

• Detailed lists of the points stated above 

Finalisation 

The Podcast then talks about, if you have written the Profile yourself, either the first draft and/or two drafts, now is a great time to get it checked by an Expert. If you are nervous about the financial sections, the Podcast recommends you talk to your Accountant; if you are nervous about the legals, you can talk to your Lawyer. Of, if you prefer to get all of this done with one single professional, a Business/Company Profile Writer can help.  

Next Steps 

Writing a Profile yourself doesn’t have to be a drag on your time. The Podcast will talk about options if you’d like to chat before going ahead or simply use the Contact Us form on our homepage. 

If you’re ready to proceed, you can Buy Now here. 

If you just want us to do a review of your first draft or help you with any one particular section that you are stuck on, we have a service to review your Business Plan.  

We hope you enjoy the Podcast.